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Import Customers and Purchase Data

After saving the PrestaShop connection, you can use two import profiles:

  • Customers Imports PrestaShop customers as mailfino recipients.
  • Orders saves purchase data in the background for segments, product filters, and product cards.

Enable on the order import map the option Utilize purchasing data for target audiences, when you want to filter by purchased products, categories, order count, or revenue.

PrestaShop Import Profiles for Customers and Purchase Data
PrestaShop Import Profiles for Customers and Purchase Data

The order data is not displayed as contact fields. mailfino only uses them for filters, counting only recipients that exist as mailfino contacts.

For large shops, the product selection does not load a complete product list. Search for products in the filter dialog or newsletter editor by product name or SKU.