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Email addresses that no longer wish to receive emails are placed on a so-called blocklist, which is managed on our servers. All addresses that land on the blocklist will be excluded from future mailings – with the exception of confirmation emails for double opt-ins. Email addresses can end up on the blocklist in one of the following ways; ... Read more
To maximize the effectiveness of your email marketing and ensure your newsletters don't end up in the spam folder, you should consider some key factors to avoid the spam filter. Make sure to offer relevant and personalized content, avoid excessive use of ad-speak, and adhere to email marketing best practices. By implementing these... Read more
Sender Policy Framework (SPF) is a mechanism for preventing email spoofing and spamming. It allows email recipients to check if a particular email was actually sent by an authorized server. An SPF record is a DNS setting that specifies which servers are authorized to send emails on behalf of a domain. If an email is sent from a server... Read more
A DMARC record is a DNS entry created by domain owners to facilitate the verification of email authenticity and protect their domains from email spoofing and phishing attacks. The entry contains a set of parameters that define how the domain's email server should perform authentication and verification of emails sent from that domain... Read more
The Certified Senders Alliance (CSA) is an independent organization dedicated to improving the quality of email campaigns and making email traffic safer and more efficient. The CSA was founded in 2004 by AOL Germany, Freenet, T-Online, and WEB.DE and has since gained a multitude of companies as members. The CSA certification... Read more
SMTP (Simple Mail Transfer Protocol) is a protocol used to transfer emails between servers and clients. It is a text-based protocol built on top of the TCP (Transmission Control Protocol). When a user sends an email, it is transferred from a client program (e.g., Outlook or Gmail) to the sender's SMTP server ... Read more
A/B split tests allow you to send two different versions of your newsletter to determine which version performs better. Subset A will send the mailing to all addresses with an odd ID, while subset B will send it to all address entries with an even ID. For an A/B split test to be statistically significant, ... Read more
Filters are a powerful tool for selecting a specific target audience for your mailing. They allow you to research a list of addresses that meet specific criteria: for example, all customers from Hanover, all women or men, all people whose postal code starts with 3, or those who come from Switzerland. With the drop-down list above, you can select either a... Read more
In the "Order" section, you determine when your newsletter should be sent. "Send immediately" sends your newsletter immediately after submitting the order. With "Send on," you can specify an exact send time for your mailing. With the option "Distribute over," you can distribute the sending over several days or hours. The distribution works as follows: Example of distribution over several days... Read more
With this function, you can send your draft to a single email address for testing purposes. Enter the address and press Enter on your keyboard. Then click Send to send the test email. The sending status of your test email will be displayed in real-time below this section:
The shipping errors are located on the right side of the shipping report. There are a total of six different categories of shipping errors, each requiring a different approach. Clicking on one of the fields opens a window with detailed statistics and the associated log for all affected addresses. At the top is a brief explanation of the error, followed by a graph showing... Read more
A shipping report from [MNR_ProductName] is structured as follows: The header section contains a summary with the key data of the mailing. Below the header, there are three overview graphics that provide information on sending success, opens, and clicks. Further down is an interactive report that provides real-time detailed information on sending success, clicks, and views, unsubscribes, and... Read more
Under Reports, detailed reports and logs are available that provide in-depth insights into the success of your newsletters. On the left side is the job list of all newsletters sent within the last 12 months. Each list entry shows you a preview of the mailing and essential parameters. On the right side, the newsletter is displayed – depending on the width of the browser window... Read more
Texts in newsletters and automatically sent emails (excluding activation emails) can be personalized with all fields included in the address list. To insert personalization, click on the appropriate spot in a text element. Then, move the cursor to "Field" in the toolbar and select the field that should be inserted. Here... Read more
To add a new sender address, open or create any draft and then open the Send tab. To enter a new sender address, click the + Sender button and enter the new sender address: Click Add to add the new address. The new address will then be available in the list of sender addresses. ... Read more
With [MNR_ProductName], emails are sent with your domain as the sender. For example, if your company's domain is mein-firma.de, your newsletter could be sent from the address newsletter@mein-firma.de. However, [MNR_ProductName] naturally has nothing to do with your domain mein-firma.de and, upon closer inspection, anyone can actually send emails with our software... Read more